This is post #4 in the series: CHOOSING A NICHE
Your niche is the main topic or point of your blog. The niche you choose depends upon your personal interests, and also on the interests and needs of your potential audience. Though many blog writers will emphasize writing for your readers, you really do need to take both yourself and your readers into account. Today we’ll talk about why you should write for yourself.
Why write for yourself?
- Personal interest: you need a niche topic that interests you. It needs to interest you enough that you will be happy researching and writing about it for a long time to come. But if the niche you choose is not “you,” you will quickly lose interest.The niche you choose needs to be sustainable for you just as much as for your audience.
- Be respected: you need to find a niche in which you already have some expertise so your audience will perceive you as having enough “authority” that they are willing to trust you, learn from you, communicate with you, and work with you. At the same time, you need a niche that has room for personal growth so you are motivated to increase your knowledge and improve your skills.
- Improve your writing skills: as a blogger, you are a writer. The saying, “Write what you know,” is as true for bloggers as it is for writers of novels and non-fiction books, magazine articles, and so on. When you write what you know, what you are passionate about, you will enjoy the writing craft as much as the topic. As you blog, you will enjoy critiquing and editing your work. You will improve with each post. You will be delighted when you produce masterpiece posts, as will your audience.
- Let YOU shine: writing a blog is an excellent way to develop your “voice” as a writer, and to share your personality and outlook with the world. With so many blogs to choose from, you need to stand out in some unique way. You, yourself, are unique and special. Blogs are interactive and relational, and provide the perfect opportunity to let YOU shine. And you will shine brightest when you are writing about something that is an important part of your life.
- Don’t get discouraged: oh yes! and in the beginning especially there may be days (or weeks or more) when you feel like you’re the only one reading your blog. So you better make sure your niche is enjoyable for yourself 🙂
- Feedback: when you choose a good niche and enjoy writing about it, your readers will enjoy reading your blog. And they’ll comment, tell their friends about it, praise and encourage you, and give you some good hints on how to serve your readers even better. That will keep you motivated and excited as a writer, and it will help you grow and improve – and spread your fame too!
These reasons for developing a niche you personally enjoy also apply to writers of books, articles, stories, and so on. Even if you’re not a blogger yet, keep these points in mind whatever you are writing. And remember – a blog is an excellent place to practice your writing skills, no matter what kind of writing you specialize in. If you attract positive attention on your blog, many of those readers will check out your other writing and/or your other activities related to your blog niche.
Question of the day: What do you love to do? What do you love to explore? What do you love to write about? Which of these things would fit well into the blog format?
Tip of the day: A successful writer is as enthusiastic about what they are writing as their audience is. If you don’t like writing about a topic, you won’t stick with it long. And it could have a negative effect on your enjoyment of writing generally.
Put it into action: Go through the things you have written before. Why did you choose those particular topics, stories, genres? Which of them did you personally enjoy writing the most? Which of those did your readers enjoy the most? Write down a list of your most successful writing to date, in terms of both your enjoyment and your readers’ enjoyment. Circle one or two of them that would be good potential blog niches.