Some tips on creating your author niche and platform:
- Decide who you want your book audience to be, and spend a couple of years connecting to those people through your blog.
- You should start talking about your upcoming book on your blog, webpage, Twitter, Facebook etc., a couple of years before you intend to release it.
- You can build interest, anticipation, momentum, and a relationship with potential readers, ahead of the publishing date.
- Deliver content that is valuable and useful for your target audience.
- Plan to engage not only your readers, but also your peers – other writers, as well as publishers, agents, and others who can help you out.
- Post frequently enough to keep your potential readers interested and coming back for more, instead of moving on. We live in a fast-paced world where people don’t like to wait too long.
- Focus your content on your niche topic.
- Optimize your content for the search engines.
- Remember you are writing a blog, not a novel. Keep the majority of your articles fairly short and to the point of your niche.
- Provide lots of links to your sources of information. This shows you are doing good research. It provides your readers with more information, which they will appreciate. It builds respect (and help) from the authors you quote and/or link to. And it improves your search traffic.
- Remember that even if you think your life isn’t super exciting and interesting, it is how you write about your life that makes the difference. Let your blog reflect your personality, and let it be a place where your passions shine. It is likely that your book(s) reflect you and your passions – so develop your blog on those same lines.
- A tip for authors: if you are intending to write a book on a currently hot topic, you might want to consider writing about it on your blog, and/or release it as a PDF report or e-book from your blog site. For a book, choose a topic that will hold interest for an extended period of time, because of the release delays caused by the publishing process.
- Another tip: you also need to look to your future. Your blog should be flexible enough, and your niche broad enough, that you will be able to use it to also feature the different books you plan to write and publish in the future. If you choose a niche that is too narrow, too focused on the one book you’re working on right now, you may need to create new blogs – and even create a new brand for yourself – for future books.
- Be sure to keep your blog and networking on topic, within your brand niche.
- If your blog is not attracting readers, it may be a signal that your writing is not yet up to par. You may want to rethink writing a book at this time, and take some time to learn to write well. (Your blog is of course a useful place to practice your writing skills).
Question of the day: What is your long-term plan as an author? Are you just going to write one book, or do you have plans for more? Will they be in the same genre, or will be they be the same type (novel, poetry, non-fiction, short stories)?
Tip of the day: Keep your long-term plans as an author in mind as you create your author blog. You want your niche and brand to be broad enough to include all your writing, yet narrow enough that it doesn’t become unfocused.
Put it into action: Jot down a list of your dreams and plans as an author/writer. Beside each one, write down how some specific ideas on how your blog can help fulfill that goal. Can you see some overall themes that you can use to create your personal, unique author blog niche?